Marketers for a better research

As a member of the Media Agency Club, we supported the advertiser’s initiative MARKETERS FOR BETTER RESEARCH.

We take part in an active work to create single-source research, integrating the results of television, internet and radio campaigns (with the possibility of extending them to other media) as part of one research panel. The main goal of this research is to improve the quality of telemetry data, to make the results of online campaigns more real and to objectify radio audience data.