New leader in TV ratings

Changes made to the list of thematic channels, supported by individual brokers, and progressive process of TV digitization, have created us a new leader in TV ratings. In January and February, the largest share, among the viewers aged 16 – 49, had the package of Premium TV thematic channels (supported by the TVN advertising agency). SHR at 17% was significantly higher not only than other thematic packages, but also higher than those considered to be the “large stations” (even TVN itself).

The average audience share; target group ALL 16-49 ; source NAM Polska I-II 2013

TVN Tematyczne 17,1%
Polsat 14,5%
TVN 13,6%
TVP1 10,7%
Polsat Tematyczne 10,7%
At Media 9,9%
TVP2 9,8%
TVP Tematyczne 4,3%
Discovery Media 3,1%